Customer reviews build trust among potential customers, providing social proof that other people have had a positive experience with your business.

Positive reviews can act as free advertising for your business, as they can be shared on your website, social media, and other marketing channels.

Reviews provide social proof that your business is credible and trustworthy, which can lead to increased customer confidence and sales

Reviews can improve your search engine optimization (SEO) by increasing your business's visibility in search results and helping to generate more traffic to your website.

Reviews can give your business a competitive advantage by differentiating it from competitors and showing potential customers why they should choose your business.